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WHAT'S NEW
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Bathing suit shopping made easy
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Find out what's hot in swimsuits for summer 2008 and get great advice for finding the perfect fit and style to complement your body type.
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By Natalie Bahadur
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Addressing various body issues
Shopping for a bathing suit can be stressful under the best of circumstances. So, let's say you're trying to address a specific body issue. Here's what McAdam suggests:
If you want to: Slim your waistline
Try: Side-wrap suits, diagonal prints
If you want to: Lengthen the look of your legs
Try: A higher leg cut, vertical prints
If you want to: Elongate a short torso
Try: A tankini or two-piece to best fit the torso
If you want to: Increase your bust size
Try: Embellishments at the bust, horizontal stripes, gathering on the sides, front bust style details
If you want to: Minimize your bust size
Try: Support such as cups, underwire, wider straps and higher percentage of spandex
If you want to: Minimize bulges
Try: Tummy tamers (front panels that smooth), side gathering, diagonal and vertical prints, higher percentage of spandex.
HM.com: Many women hate buying bathing suits. Do you have any advice to help make the experience more enjoyable?
BM: Go to a established swimwear retailer. HBC provides consumer programs this season that provide an easy-to-shop environment. At Zellers, swimwear has been tagged with shopper-friendly hangtags that identify solutions for fit concerns -- such as tummy, hips and bust.
At The Bay, a national bathing suit fit program called Fit Clinic was launched in swimwear. Fit Clinic associates tour across Canada, offering in-store events where you can get fit bathing suit fit tips, service and suggestions.
Bathing suit shopping tips
McAdam offers up some helpful hints to simplify the swimsuit shopping experience:
- Go prepared, in a great mood.
- Give yourself lots of time to try on and experiment with styles; don't focus on just one look.
- Look through the department and try suits from a variety or vendors -- fits will vary.
- Try different sizes to best fit your figure.
- Bring a trusted friend to do the running between the swim racks and the change room.
- Love your swimsuit; it will show when you wear it!
- Celebrate your figure!
In short, McAdam says, "There are swimsuits for all types of figures and problem areas. You will be surprised what you can find if you invest the time into the experience!"
So, go out there and celebrate wonderful you. Summer is short so enjoy it!
Bathing suits to try:
 | Christina print halter and bottom
Price: $20.99 each
Available at: sears.ca
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 | Wireless push-up halter tankini top with belted scoop bottom
Price: Top, $33; Bottom, $22
Available at: victoriassecret.com
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