Columnists

January 12, 2010

Topline Trends Tuesday: Vending machines redeemed

regiomatpeterundpaulhof

There’s no doubt about it, vending machines have a bad rap. It’s true. Tell someone you drank coffee from a vending machine and they look sympathetic. Tell someone you had to assemble your lunch from a vending machine and they offer you a chair. Tell someone you’ve been eating from a vending machine for a week and they call social services and get you into a treatment program.

But, what if vending machines were filled with things that are good to eat? Would you use them? A company in Denmark is testing this idea out by providing vending machines to farmers so that they can work in their fields and sell their wares to the public, too. The idea is that they fill them with freshly harvested foods and then people driving by stop and buy the chilled, fresh fruits and vegetables.

Likewise, Spain’s Lofresco is marketing a vending machine program that will make fruit snacks and other healthy produce foods available wherever you buy a Coke.

Would you buy farmers’ market fare from a vending machine? What about healthy snacks like fruit salad?

Tags: , , , ,
Author(s):
Dana McCauley
Updated:
7:30 am
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