Columnists

December 29, 2009

Topline Trends Tuesday: More men grocery shopping

Food shopping

We live in a neighbourhood where people know each other and socialize together. It’s a great environment and we’ve become good friends with many of our neighbours. Sal (he) and Chris (she) are among our best neighbourhood friends. Chris and I walk together often and share our parenting and work woes. We have spontaneous parties and, when we lived next door to each other, mutual midnight skunk scares while putting out our recycling.

During the last couple of years, I’ve run into Sal at the grocery store regularly. I think it’s great that he participates in his household but I can tell that it’s starting to bug him that he is known as the husband who grocery shops.

The good news is that soon he’ll be one of many. Research shows that in last five years, men have increased their grocery store spending by 56% while grocery store spending by women has declined by 11%
In fact, in the US, almost one-third of men are the primary shoppers in their households.

Now this is a trend I can get behind. (I’m going to leave this post open on Martin’s computer!) If you’re paired off, who does the shopping at your house? Has it changed over the years?

Tags: , , ,
Author(s):
Dana McCauley
Updated:
7:30 am
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