I’m a bit of a stationery addict. I love paper products, particularly those that are novel, feature clever designs or messages, and, of course, those that employ recycled paper. I recently found out about a “home-grown” business in Manitoba that sells stationery products — cards, notebooks, wedding announcements and more — printed on 100 per cent post-consumer recycled paper that’s infused with wildflower seeds. I can’t think of a prettier way to upgrade your back-to-school or office supplies! I wanted to know more about this plantable paper, so I interviewed Heidi Reimer-Epp, founder of Botanical PaperWorks. Here is my interview (and don’t miss the chance to win, below).
1. How do you choose the wildflower seeds found in your stationery?
The wildflowers we use in our plantable seed paper are natural species you can find throughout the countryside in North America. Our blend features a mixture of annuals and perennials that we choose not only for their beautiful blossoms, but also because of their ability to germinate successfully and easily. It’s important for us to offer a high-quality product to our customer that fulfills our brand promise: “paper that grows into flowers.”
2. How do you source your seeds?
We use a local supplier to source our seeds. For our herb seed products, we try to offer organic seed whenever possible. When choosing flower-seed varieties, we consider several factors, including what the flower looks like when it blooms, if it can grow successfully in a variety of different climates as well as the size of the seed—we want to ensure that the seeded paper can easily be run through a printer or written on using a pen.
3. What is essential to creating a product that will allow the flowers to grow? How do you create stationery products that are healthful to put in one’s garden (e.g., inks, dyes, glues).
We perform rigorous testing during our product development process to ensure that our seed paper sprouts the embedded flowers or herbs successfully and consistently. When printing stationery and invitations for our clients, we’re careful not to expose the seeds to too much heat or pressure, since this can affect germination. We’ve also designed many of our products so that the printing is done on a recycled cardstock with a plantable piece of seed paper affixed, meaning that the plantable portion of the product contains no ink at all.
4. How do you determine the selection of wildflowers in your products? Are you looking for showy flowers, likelihood to attract birds, bees, insects, drought tolerance?
Our plantable seed products are grown across Canada, throughout North America and around the world. It’s important that we offer a wildflower blend that can flourish in a number of different climates and weather conditions. We also try and choose flowers that create a habitat for one of the world’s most important pollinators, bees. There are so many plants and crops that depend entirely upon the cross-pollination ability of bees to survive; we want to ensure that these crucial creatures have a home in which they can thrive.
5. What occasions make the most sense for wildflower stationery? What are the most popular ways people are using it?
Stationery and invites made from plantable seed paper are great for so many occasions! The message of growth and lasting memories that flowers send is heartfelt. And when you send a greeting card made from plantable paper, you’re also sending a gift of flowers. It’s like giving two gifts in one!
We find that our wedding invitations, favors, and other stationery items such as place cards and plantable confetti are popular during wedding season. Baby announcements and shower invitations that grow into flowers are also a big hit. We’ve expanded our line to include greeting cards and favors that grow herb seed such as dill, parsley, and chive, which has proven popular among gardeners, cooks and food lovers alike. And with businesses looking for ways to show their commitment to sustainability and reducing environmental impact, we’ve seen an increase in corporate promotional products and items such as business cards and meeting invitations.
6. What would you say are the key benefits of manufacturing in Winnipeg?
We’re proud to be a home-grown Winnipeg company that has established itself as the world-leader in our industry in Canada and international markets. Having our manufacturing operations right here at home means we can contribute to the local economy and bring awareness to Winnipeg at the world stage. It’s also nice to work close to family and friends.
7. Aside from the terrific environmental benefits of your products themselves, is there anything else your company is doing of benefit to the environment?
We package our stationery items, invitations and confetti in biodegradable bags and use recycled paper for the inside pages of our plantable journals. At the office, we work toward producing minimal impact by running a paperless office, using biodegradable cleaning supplies and donating our discontinued paper products to arts and crafts hobby studios and camps. Many of our employees use public transportation or cycle to work. It’s more than a way to do business; being environmentally conscious is a life choice.
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To win a set of plantable thank-you cards from Botanical Paperworks, just post a comment below. The winner will be chosen via random draw, so don’t be shy even if someone has already posted a comment! (Homemakers and Transcontinental Media employees and their families are not eligible. Sorry!) Contest closes August 17 at midnight.
For more chances to win Botanical Paperworks products, check out the September issue of Homemakers magazine, on newsstands now.