In the 1940s, the Merschman family began their first furniture venture in St. Paul, Iowa, starting a family tradition of excellence. Carl and Ina Merschman founded Homemakers Furniture in 1974. They purchased the former Gray’s Furniture Store, a 31,000-square-foot building on Hubbell Avenue in Des Moines, Iowa. The new business opened with ten employees.
In 1985, the Merschmans purchased the former Parker Brothers factory on Douglas Avenue, opening a second store on the edge of Urbandale, a suburb of Des Moines.
The Urbandale location underwent major renovations in the 1990s. In 1995, the warehouse was moved into the building next to the store. The showroom was also expanded, and the building received a new façade. In 1998, another set of renovations brought about a remodeled warehouse and a 40,000-square-foot showroom expansion. By the late ‘90s, Homemakers had two thriving stores and more than 200 employees.
In 2000, Nebraska Furniture Mart purchased Homemakers Furniture. Although now a part of Berkshire Hathaway, Homemakers is still managed and operated by members of the Merschman family.
In 2002, the Merschmans started planning an extensive renovation and expansion project for the Urbandale location.
...a groundbreaking ceremony marked the beginning of the renovation and rebuild of the existing Urbandale facility. The construction was split into four phases:
In May 2009, Homemakers announced that its Des Moines factory outlet would move its operations into the expanded Urbandale facility. Two months later, the brand new Clearance Center opened.
On July 31, 2009, Homemakers held a ribbon cutting ceremony to commemorate the grand opening of the newly renovated store.
In 2012, Homemakers expanded the warehouse, adding 56% more storage capacity.
Then in 2014, Homemakers celebrated 40 years of tradition with a brand new e-commerce site, making their impressive selection and legendary low prices accessible across the United States.