7 summer fragrance tips

7 summer fragrance tips

Find out what's hot in summer perfumes and get great advice on how to wear your favourite fragrances without falling prey to overpowering scents.
Updated:
2010-03-29 13:32
Published:
2008-05-12 00:00
By 
Janine Falcon

Take fragrance hints from the weather

Pack up your scarves, cableknits and mukluks, summer's coming! Oh, and pack up your perfume, too.

Yes, just as it's time to trade in your heavy winter gear for airy dresses and strappy sandals, it's time to switch to a lighter summer scent. "We reflect our surroundings through what we wear," says Sixth Scents' Marian Bendeth, an internationally known Toronto-based consultant who uses her formidable fragrance expertise to help clients build fragrance wardrobes that fit their personalities and lifestyles.

Bendeth points out that winter is all about dark colours and rich, cosy textures, and that summer is about fresh air, green grass, hot sun, cottage getaways and glowing sunsets. "We have appropriate clothing for those things; it makes sense to have appropriate scents, too." Here are her tips for smelling scent-sational this summer.

1. Lighten up
"Heavier fragrances work better in cold weather than in warm -- heat activates the perfume oil to release more scent," Bendeth explains. As the air warms up, heavy perfume can become overpowering, so consider switching to something lighter.

If you can't bear to break from those heavier notes, don't worry: Fragrance lines often include companion products such as shower gels and body lotions, so you can hydrate and scent your skin with your favourites without the intensity of the actual eau de parfum or eau de toilette.

2. Look for summer versions of your faves
"Fragrance companies know you have your favourites and they want to keep you as their customer," says Bendeth. "Many, like Stella McCartney, Issey Miyake and Jean Paul Gaultier, offer summer editions of their best-sellers, lighter versions that pump up the softer notes and knock back the intensity of others. Some, like Calvin Klein with Eternity, release entirely new scents designed to appeal to a brand's established consumer."

3. Let seasonal activities inspire you
Summer is about sipping cool beverages, lounging in the garden, relaxing at the cottage and frolicking at waterfront picnics. "Hold off on incense-inspired, intense vanilla, very sweet florals and sweet fruity fragrances," advises Bendeth. "Think energizing citrus, fresh white flowers, crisp green, woody or aquatic scents."

In the citrus family, try Fresh Sugar Lemon (30 mL, $30) or Elizabeth Arden Pure White Linen Light Breeze (50 mL, $60). If white flowers appeal, try Vera Wang Sheer Veil (100 mL, $87). Demeter Grass (30 mL, $19.99) hits the green notes, and Miss Boucheron (100 mL, $110) is a sophisticated woody scent. In the aquatic arena, go for Davidoff Cool Water Woman Freeze Me (100 mL, $69) and L'Eau d'Issey Summer Eau de Toilette (100 ml, $74).

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How to wear perfume at night

4. Give up the alcohol
Alcohol in your fragrance isn't a problem in winter but in the summer, sun exposure plus alcohol can irritate the skin and make the scent smell funny. "Summer scents usually substitute water for the alcohol, so the fragrance will sit lightly on the skin," says Bendeth. "Because these formulas are so light, you can spritz on a little more -- in fact, you can spritz them all over your body."


5. Avoid extended sun exposure
Yes, this tip is about sun damage -- but not as related to SPF. "The sun can react with fragrance to discolour the skin and turn the scent bitter," Bendeth cautions. "As well, it can attract insects."

6. Try something a little headier for evening
Sexy and a little naughty certainly works for hot summer nights -- Jean Paul Gaultier Classique Summer Fragrance (100 mL, $70) or Ed Hardy Tattoo (50 mL, $57) would turn up the temperature on a dinner date.

Bendeth suggests Guerlain Aqua Allegoria Figue Iris (75 mL, $53) for an indoor rendevouz, and Givenchy Harvest 2007 Organza Jasmine (60 mL, $98) for an evening under the stars. "Just be careful if you're going to a night-time barbeque," says Bendeth. "You don't want to attract bees and mosquitoes!"

7. Um... are there year-round fragrances?
"Of course," says Bendeth. "Soft florals are always in season, and they're appropriate for most situations, including work.

Rose is another all-year-long scent, but those tend to be more romantic, more heady, so save those for non-work environments." If you like soft floral scents, try Celine Dion Sensational (100 mL, $69) or India Hicks Island Living Spider Lily (100 mL, $59.95). If you like rose fragrances, try Jo Malone Red Roses (30 mL, $70), Demeter Bulgarian Rose (30 mL, $19.99), Lacoste Dream of Pink (50 mL, $72) or Valentino Rock ‘n Rose Pret a Porter (50 mL, $67).

Whatever your "scentsibility" (sorry, couldn't resist), breezy summer scents round out your wardrobe of floaty frocks and kicking-back gear. More than that, they banish the last wretched threads of a most bitter winter -- and who doesn't love that?

Most fragrances are available at major drug and department stores as well as sephora.com. Fresh is available at Sephora. India Hicks Island Living at Crabtree and Evelyn and Jo Malone at Holt Renfrew.

Fragrance expert Marian Bendeth cannot provide online consultations, but can be reached via SixthSen@aol.com.


Discover what scents your favourite stars are selling in our celebrity fragrances trend watch.

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