Making your fortune

Making your fortune

How to make 2010 your luckiest year ever.
Updated:
2010-01-08 11:19
Published:
2006-12-01 00:00
By 
Rachel Wallace-Oberle

Luck marker 1

Many would say my mother is lucky. She describes herself as resilient and optimistic. Born Cornelia Vandenassem in Holland in 1932 during the Depression, she was the third oldest of eight children. The Second World War invaded her life at a young age; she remembers well the German occupation, air raids and people starving in the cities. Just before her 13th birthday, the war ended. Two years later, her mother died of cancer.

My grandfather's decision to immigrate with the family to Canada was devastating. Then 19, my mother left behind her home, boyfriend and friends, moving to southwestern Ontario and a farmhouse without running water, electricity or indoor plumbing. A few months later the Vandenassems moved into a tiny house beside a farm owned by a family named Wallace; when she was 21, my mother got a job helping Mrs. Wallace with housework. She also spent endless hours picking cucumbers and plucking turkeys.

A friendship formed with the Wallaces' son, Alvin. Eventually they married and bought the Wallace farm, weathering a bankruptcy to build it into an operation now worth $1.5 million. My parents raise crops, hogs and 30,000 turkeys annually. At 73, my mother feels she's been blessed beyond her expectations and is optimistic about the future.

Her indomitable spirit has inspired me all my life. You can get through anything and be successful, she taught me, if you do your best, apply yourself and take advantage of opportunity.

We all know people who, like my mother, seem to have it all, who appear to have spent a lifetime being smiled upon by Lady Luck. But other, more insightful, observation shows that these same "lucky" people have a lot in common: they joyfully embrace opportunity, take chances, work hard and look for ways to turn setbacks into advantages. In short, they make their own breaks. And you can, too.

Luck maker 1: Open up to opportunity
Often, people who appear to simply be in the right place at the right time have, in fact, worked hard to keep themselves open to coincidence and its timing. Susan RoAne, bestselling author of How to Create Your Own Luck (Wiley, 2004), says successful people are those who embrace life's "you never know" possibilities. Whether it's launching a new career or landing hard-to-get concert tickets, being "lucky" means recognizing opportunities when they present themselves and being ready to seize them.

Marta,* who had married her boyfriend as a pregnant teenager, endured years of abuse before she resolved to leave him, to create a better life for her and her daughter and to build her own good fortune. She went back to school and attended business college for a year. Shortly after graduating, she bumped into an acquaintance who told her that a secretary at her workplace was leaving and encouraged Marta to apply. To Marta's delight, she was hired. Several years later, when her workload was beginning to diminish, Marta, who adores greeting cards, sent her résumé to a fledgling card company. Again she was hired. The company went bankrupt a year later; however, a charitable organization with which the card company had shared office space, and to which Marta had provided contract services, offered her a position helping to provide resources and support to the poor in a developing country. The opportunity is helping Marta fulfill a dream: to affect people's lives in a positive way. She has travelled to Haiti twice, is happily remarried and enjoys a close relationship with her daughter and grandchild. "Wealth is not part of my plans, but happiness is," says Marta vehemently.

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Luck markers 2 - 4

Luck maker 2: Build a network
"People who create their own luck have a support network in place," explains RoAne. Marta's opportunities came about because she knew people -- some only fleetingly -- who knew of available positions and opportunities. And the more people you know and talk to, the more opportunities you'll become aware of.

Renee Unger built a multimillion dollar Canadian business from products she had originally made to give as Christmas gifts. A former Grade 2 teacher who suffered from allergies to food additives and MSG, Unger decided to create her own salad dressings. After giving away jars of her homemade Caesar salad dressing, many people -- some whom she didn't know but who had tried her friends' samples -- called and asked for more. She told them she didn't sell her concoctions, but they got her attention when they asked what she would charge for a jar. The result is Renee's Gourmet, which markets dressings in supermarkets across the country and got Unger named one of Canada's top female entrepreneurs.

Luck maker 3: Take risks
Margaret Pettie had always known she wanted to be a school teacher, and she loved the teaching position she held in 1976 when she and her husband, John, were offered the chance to buy her father-in-law's Home Hardware business in Elmira, Ont. The idea of leaving her profession was frightening, yet Margaret recognized that leaving her comfort zone to enter the hardware business was "an opportunity to dictate our own rules, a chance to make our own way." It's a decision she doesn't regret.

In 1988, when the opportunity to buy out a competitor arose, Margaret, who had come to Canada from Germany as a child, felt "as scared as I was on the first day of kindergarten when mother dropped me off and I couldn't speak English." Still, Margaret and John took the plunge and expanded. Within two years they exceeded their expectations for the business.

Margaret doesn't consider herself brave, yet she made decisions that required courage. Does that mean there's no point having long-term dreams or goals? Of course not. But to those determined to make this year their best year ever, RoAne says: "Be guided by your goals, but not blinded by them. The smart person has a focus, but she always allows for serendipity."

Luck maker 4: Turn roadblocks into stepping stones
When the recession hit in 1990, Margaret and John worked six days a week, cut staff hours and let a manager go. The following spring, the main street in front of their store closed for more than six months for service and repairs. Big-box home-renovation and supply stores arrived in the city nearby.

"Those were threatening, frightening experiences," admits Margaret. "We didn't have deep pockets, so we decided that when you came to our store, you got service. We bent over backward and that's what made it such a special place. That's how we endured the obstacles." No wonder Paul Straus, vice-president and chief executive officer of Home Hardware Stores Limited, calls the Petties' business "a very, very successful dealership."
Recently retired, Margaret and John can see Lake Huron from their front door and begin every morning with a 12-kilometre walk with their dogs. "We worked so damn hard and it feels like we got our reward. I know it's not luck, but man, we are so lucky!" exclaims Margaret.

Similarly, RoAne herself, when laid off along with 1,200 other teachers in San Francisco in 1979, didn't waste much time lamenting her misfortune. Instead, she designed a career-change workshop for teachers. The business editor of the San Francisco Examiner caught the last 15 minutes of her radio interview about career change issues and called to ask her to write a weekly column. Although she felt unqualified, RoAne said yes. She wrote a column for over three years and went on to become a bestselling author.

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Luck markers 5 and 6

Luck maker 5: Persevere
Sometimes events in our lives are neither expected nor planned, and they may contain a measure of pain, but those who create their own luck simply stick with it. All of the examples I've shown -- Marta, Margaret, RoAne and my mother -- illustrate that not giving up, keeping your eye on the future and looking for ways to minimize and even capitalize on the damage are all key strategies in creating luck. Marta, for example, could have been overwhelmed by the big picture. But in taking it one day at a time she not only built a life that was safe for herself and her child but also one with meaning, joy and dreams fulfilled. "Never, never give up," is her passionate advice. "If you never give up, you can move forward one baby step at a time."

Luck maker 6: See the silver lining
My mother remembers clearly when Volendam, the ship she and her family boarded in Amsterdam, landed in Halifax. The nine-day journey had been rough, with storms, rough seas, overcrowding and illness. Yet my mother was filled with excitement at the prospect of discovering a new land. In spite of the dark night, lights shone from houses near the harbour, and my mother saw them as welcoming.

Without that spirit of optimism, how can you be willing to take risks, stay with your goals for the long haul and keep up the confidence it takes to see the opportunity in any situation, even a setback? 

If you've been looking through clouds, seeing a silver lining means you've spotted the potential for luck. And as for 2007, don't just wonder what might be waiting around the corner. Go and find out. 

*Name has been changed.

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