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Press Release
Published: October 24, 2025

Homemakers CityView Awards

Homemakers Named Best Des Moines Area Local Furniture Store in CityView's Annual Awards - 2025

Homemakers Furniture has been honored as the Best Local Furniture Store in CityView Magazine’s annual Best of Des Moines awards, a recognition that celebrates the metro area's most beloved businesses and community favorites.

CityView Award Placquard

A Community-Driven Recognition

The CityView Best of Des Moines awards are determined by readers and residents who vote for their favorite local establishments across numerous categories. This year's recognition of Homemakers reflects the store's deep connection to the Des Moines community and its commitment to providing exceptional furniture, mattresses, and home decor to area residents.

"We're incredibly honored to receive this recognition from the Des Moines community," said Jason Merschman. "This award belongs to our entire team who works tirelessly to help customers create beautiful, comfortable homes. It's also a testament to the loyalty of our customers who took the time to vote for us."

A Des Moines Institution

Located at 10215 Douglas Avenue in Urbandale, Homemakers Furniture has established itself as Iowa's premier destination for home furnishings. The expansive showroom features the state's largest selection of furniture, mattresses, and accessories, all backed by the company's best price guarantee.

What sets Homemakers apart is more than just selection and pricing. The brand has built its reputation on personalized customer service, knowledgeable, non-commission staff, and a genuine commitment to helping families transform their living spaces. Whether  furnishing a first apartment, upgrading a master bedroom, or redesigning an entire home, Homemakers provides expert guidance throughout the process.

Building on a Legacy of Excellence

This CityView award adds to Homemakers' growing collection of community accolades. In 2023, the company was named Urbandale Business of the Year by the Urbandale Chamber of Commerce, demonstrating consistent recognition for its contributions to the local business community.

Homemakers has maintained a competitive edge by adapting to changing consumer preferences while staying true to its core values. Customers can shop both in-store and online, enjoying the same enormous selection and competitive pricing regardless of their preferred shopping method.

What Des Moines Residents Are Saying

Local customers have praised Homemakers for various aspects of their shopping experience, including:

  • Extensive Selection: With Iowa's largest inventory of furniture and mattresses, customers appreciate the ability to see and compare a wide array of options in one location.

  • Knowledgeable Staff: Non-commission sales specialists are trained to understand different styles, quality indicators, and how to match furniture to customers' specific needs and budgets.

  • Price Guarantee: The company's commitment to offering unbeatable prices provides peace of mind for any budget.
  • Local Service: As a locally focused business, Homemakers understands the unique needs and preferences of Des Moines area residents.

More Than Just Furniture

Homemakers' success stems from viewing each customer relationship as a partnership in creating comfortable, stylish living spaces. The store offers everything from contemporary and traditional furniture to mattresses from leading brands, accent pieces, and home decor accessories that complete any room.

The HOMEgrounds Café is another delight within the store, enhancing the shopping experience. Starbucks coffee and tea are always available for purchase and are best enjoyed with one of the free cookies Homemakers is known for. The café also offers beer, wine and seltzers for anyone looking to enjoy a cold beverage while they shop.

Looking Ahead

As Homemakers celebrates this recognition from CityView and the Des Moines community, the company remains focused on its mission: helping families Make Home Happen™. The "Best Local Furniture Store" award serves as motivation to continue innovating, expanding selection, and providing the outstanding service that earned Homemakers this honor.

For residents looking to experience the award-winning service and selection that won over CityView readers, Homemakers Furniture welcomes visitors to their Urbandale showroom or online at homemakers.com.

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