Homemakers Breaks Ground in Tiffin, IA

FOR IMMEDIATE RELEASE 

OCTOBER 20, 2025 

Homemakers Furniture Groundbreaking Ceremony Celebrates the Future While Honoring the Past 

Tiffin, Iowa, October 15, 2025 

On October 15, Homemakers Furniture broke ground at the site of their future 2nd store, located in Tiffin, Iowa.  The ceremony was attended by Tiffin Mayor Tim Kasparek, members of the local government and community, Homemakers’ building, planning and engineering partners, as well as members of the Merschman family which has continually operated the business across three generations, since 1974.  

Speaking about the project, Tiffin Mayor Tim Kasparek said, “I remember thinking this isn't just another project. This literally changes everything. This is the kind of project that quite literally reshapes the city. It defines our economy, our job market, our identity and our potential. Because this isn't just Homemakers building a store. It's Homemakers choosing Tiffin,” following up with, “I said earlier that today would be a day that changes the history of Tiffin forever and I meant it.” 

Benjy Ward of global architecture, design and planning firm Gensler spoke to the design and ideation process for the new store, saying, “We were inspired by a few things when we took this project on. One was really the Merschmans themselves. The long history of the family was really important to us. And the idea that they are incredibly welcoming and incredibly gracious. That is the kind of customer experience that we hope to bring forth in Tiffin and that which they do already in Urbandale.” 

Homemakers President Roger Merschman echoed these sentiments as he took the podium at the site. “This expansion is about more than a new store. It's about providing an unforgettable shopping experience for our friends in Tiffin and beyond. It's about creating growth and learning opportunities for our team members and their careers. And it's about investing in our Iowa community. This project represents an important investment in growth of Homemakers. And with it, we expect to create more than 200 new career opportunities for our team and the Eastern Iowa community. We could not achieve this milestone without our valued partners.” 

These partners have included the City of Tiffin, INVISION Planning & Architecture, Gensler Architecture and Planning, The Hansen Company, Inc, Bishop Engineering as well as a host of other vendors and area organizations. 

The new Tiffin location will offer the same expansive selection Homemakers customers have come to expect, from living room and bedroom sets to mattresses, dining, outdoor furniture, home decor and more. Shoppers will also enjoy access to Homemakers’ signature Design Studio, providing free interior design services, and the Partner Trade Program, which delivers exclusive benefits to interior designers, stagers, and decorators. A grand opening is planned for the fall of 2027. 

Homemakers has been a proud member of the Berkshire Hathaway family of brands since its acquisition by Nebraska Furniture Mart (NFM) in 2000. Homemakers continues to be operated by its founding family to this day.