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Iowa State Fair Grandstand Concert Sponsor
August 04, 2022

Homemakers @ the Iowa State Fair

Why we're a sponsor

Homemakers is gearing up for our second year as a Grand Champion Sponsor, along with our exclusive sponsorship of the Iowa State Fair Grandstand Concert Series.

As an “Iowa Founded, Iowa Proud” company, Homemakers is proud of our ongoing Iowa State Fair partnership. The partnership allows the Homemakers brand to reach hundreds of thousands of Iowans and out-of-state fairgoers that might have otherwise not been introduced to our business. 

As a Grand Champion Sponsor, we have one of the largest booths in the Varied Industries Building, brand placement throughout the fairgrounds, and are the exclusive sponsor of the Grandstand concert series.


Gearing up for the Fair

For our booth setup team, we will load up a few of our delivery trucks on the days prior to the fair’s opening day. For our warehouse team, this part is a breeze. The real work begins with the planning and executing the actual setup of the booth. This will be a multi-day excursion to complete our 20’x80’ booth, the second largest booth in the Varied Industries Building. Floor first, structure second, and beautification third. The vision for this year’s booth is all around bringing inspiration to our visitors, with hints at all we have to offer in our showroom and on There will be three distinctive sections that represent top trends in various departments.

Shop Homemakers at booth #465

If you’re visiting Des Moines from out of town, this is the perfect opportunity to shop Homemakers without having to make a special trip! We’re bringing out some of our top-selling and trending products to browse, try out, and purchase right at the fairgrounds! With free statewide shipping on orders over $499 and same-day pickup from our Urbandale store, you can shop our in-stock items while you’re at the Fair and get them into your home quickly!

Our non-commission sales team will be there to help guide you, answer any questions you have, and provide the same great service you get in-store.

Teaser: We will be displaying our own twist on the historical Iowa State Fair butter cow. Stop by to see our “butter cowch” at the fair! 

At our booth, we will be giving away $25 reward cards to Homemakers! They will be applicable for purchases of $50 or more to Homemakers and are good through 9/30/2022. In addition, we will have other must-have swag items you won’t want to miss! 

Iowa State Fair Grandstand Sponsorship

This year’s Iowa State Fair Grandstand Concert Series is presented by Homemakers Furniture! With about 15,000 seats (plus standing room only) available for each show, these are some of the biggest and best events the fair has to offer.

See us on the big screen in the grandstand before each show!

Grandstand concert lineup

Don’t miss incredible artists performing in the lineup this year:

  • Skillet
  • Brooks & Dunn
  • Nelly with special guest Genuwine
  • Demi Lovato
  • Alanis Morrisette
  • ZZ Top’s Raw Whiskey Tour
  • Comedian John Crist
  • Kane Brown
  • Disturbed
  • Keith Urban
  • Carrie Underwood



VIP concert seating

For an unforgettable concert experience, the Homemakers VIP Spectator Deck is where all the excitement is at!  We have a double decker viewing area located on the Northwest lawn of the grandstand where it will be full of style, inside and out. Plus, we’ve created an entire outdoor setup on the lawn for you to watch your concert with our best-seller Homemakers Adirondack chairs. 

If you score VIP tickets to one of this year’s Grandstand concerts, you’re in for a treat!

Fair Friday @ Homemakers

Homemakers hosted Fair Friday where we partnered with the Iowa State Fair, Nebraska Furniture Mart, and Iowa PBS to bring a taste of the fair to you! The event had food, fun, and furry friends, providing the perfect amount of anticipation for the fair. A special appearance was made by Rosetta and Fairfield who took some time away from the Blue Ribbon Foundation to visit us! We hope everyone liked our little preview of the Iowa State Fair. Now on to the real thing. We'll see you at our booth August 11-21!

Whether you go to the Fair for all the amazing food, the Grandstand concerts, or the numerous attractions available, be sure to stop by Homemakers booth #465 this year! A quick stop could mean finding the perfect new piece to Make Your House a Home.


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