We updated our printed price tags to digital price tags from Pricer throughout our showroom. Since implementation, these new tags have improved our overall customer experience, efficiency for our staff to update tags, and our sustainability efforts cutting on paper and power usage.

Homemakers launched a massive showroom flooring project set to be completed by the end of 2022. The project started after many other cosmetic updates to Iowa's largest furniture showroom, including fresh paint, updated graphics and new signage. The flooring project is the largest transformation the showroom has seen since its grand opening in 2009 in which it is replacing the carpet and existing tile in the 215,000 square foot showroom with new flooring throughout the entire building. 31% of the new flooring is aggregate concrete, and the rest is new plank tile that is both durable and easy to maintain. Not to mention that they also gave our showroom a neutral, clean backdrop to best highlight the product.

Homemakers re-imagined the world of digital retail with the launch of its new e-commerce website. Homemakers.com, first launched in 2008, has transitioned from a once static website to the furniture brand's first e-commerce site in 2014. With this new website, launched in April of 2022, customers can expect a seamless browsing and checkout experience, an expansive offering of products, the future integration of shopping technology and quick and easy access to customer support and service.

Homemakers is an official sponsor at the Iowa State Fair in 2021! As an Iowa founded and Iowa proud business, sponsoring the fair was a natural fit and a way to reach communities throughout the entire state. In part of the Homemakers' sponsorship, we had the second largest booth in the William C. Knapp Varied Industries Building at the fairgrounds with our top-sellers available to purchase and huge giveaways. Fairgoers were able to enter for a chance to win a $5000 Homemakers gift card, or one of five $1000 gift cards.

In 2018, Homemakers celebrated another renovation: Homemakers Outlet! A new store-within-a-store in the Urbandale showroom, Hm Outlet is stocked with stylish, brand new, and budget-friendly furniture.

Then, in 2014, Homemakers celebrated 40 years of tradition with a new e-commerce website that would allow customers to buy furniture online, making their impressive selection and legendary low prices accessible across the United States.

On June 20, 2007, a groundbreaking ceremony marked the beginning of the renovation and rebuild of the existing Urbandale facility. The construction was split into four phases: Phase I consisted of the renovation of 60,000 square feet of the showroom and 64,000 square feet of warehouse space. It reached completion in March 2008. Phase II comprised the renovation of the 48,000-square-foot second floor. It was finished in June 2008. Phase III incorporated 42,000 square feet and was completed in September 2008. Phase IV encompassed the front entrance of the store and included 65,000 square feet of space. It was completed in July 2009.

In 1985, the Merschmans purchased the former Parker Brothers factory on Douglas Avenue, opening a second furniture store on the edge of Urbandale, a suburb of Des Moines. The Urbandale location underwent major renovations in the 1990s. In 1995, the warehouse was moved into the building next to the store. The showroom was also expanded, and the building received a new façade. In 1998, another set of renovations brought about a remodeled warehouse and a 40,000-square-foot showroom expansion. By the late ‘90s, Homemakers had two thriving furniture stores in the Des Moines area and more than 200 employees.