Skip to Content (Press Enter) Skip to Footer (Press Enter)

Free Shipping See Details | 18-Month No Interest Financing Available See Details

Homemakers Construction Des Moines
March 10, 2022

Homemakers Furniture Launches Massive Showroom Remodel Project

Urbandale, IA - Homemakers Furniture has launched a massive showroom flooring project set to be completed by the end of 2022. The project will transform the 215,000 square foot showroom by replacing all carpet and existing tile with new flooring throughout the entire building.

This project comes after many other cosmetic updates to Iowa’s largest furniture showroom, including fresh paint, updated graphics and new signage. 

The flooring project will be the largest transformation the showroom has seen since its grand opening in 2009. 31% of the new flooring will be aggregate concrete, and the rest will be replaced with new plank tile.

 

Flooring options

 

“The planks are durable and easy to maintain plus they accent our furniture and give our showroom a neutral, clean backdrop to best highlight the product,” Jason Merschman, Homemakers Assistant Vice President said.

“While so many retailers seem to be neglecting their brick-and-mortar stores, we know the importance of the multi-channel shopping experience for our in-person and online customers, and we want to give them the best experience possible when they come into our store.”

 

Construction

 

The flooring project will be done in phases, allowing full retail operations throughout the duration of the construction period.

“Because of the scale of this project, we’ve really had to focus on logistics to minimize interruption to our customers. We’re going to do it in multiple phases, so we aren’t interrupting the customers’ shopping experience,” Sue Espinosa, Director of Visual Display said.

Most of the construction work will take place early in the morning before the Urbandale showroom opens for the day. As the project progresses through each phase, the area being worked on will be fully enclosed to keep dust and debris from impacting shoppers and employees.

 

construction sign

 

“The showroom is going to look like a construction zone for a while, but we’ve planned this project with the customer experience at the forefront. Though things look different, we’ve ensured a seamless shopping experience for everybody stopping in and we’re so excited to start revealing our progress as we move from phase to phase,” Merschman, said.

The flooring project kicks off several other construction projects for Homemakers. Additional updates to the store layout, along with a complete re-model to the corporate office, customer checkout lanes and financing office will be completed alongside the flooring project.

Subscribe

Enter your email address to subscribe to the official Homemakers blog and be the first to know about new posts by email.

Thank you for signing up for our mailing list! Check your inbox for an email confirmation.

Connect with us for all the latest updates!

Related Articles

 

August 01, 2023
@Homemakers

Build an Itinerary at the Iowa State Fair

August 01, 2023
The Iowa State Fair is one of the best things about an Iowan summer. We put together a list of what you should do at the State Fair. If you’re looking for an added challenge, head over to our Instagram and find our Bingo card.
Read more about "Build an Itinerary at the Iowa State Fair "
June 22, 2023
@Homemakers

Redecorate Like a Cyclone with the Iowa State Men's Basketball Team

June 22, 2023
We partnered with the We Will Club to help the student-athletes at Iowa State. The men's basketball team came in store to pick out items for their apartments.
Read more about "Redecorate Like a Cyclone with the Iowa State Men's Basketball Team"
June 06, 2023
@Homemakers

Homemakers Carries New Maxwood Furniture Products

June 06, 2023
Homemakers is proud to announce our new partnership with MaxWood Furniture. Homemakers has MaxWood products featured on the showroom floor now and available to purchase online in our kids and baby department.
Read more about "Homemakers Carries New Maxwood Furniture Products"